Explain what is meant by “the new role of personal selling.” How does this new role differ from what personal selling has involved in the past?
Answer to relevant QuestionsDiscuss the role integrated marketing communications plays in the marketing program of companies and organizations. Discuss some of the reasons for the for the tremendous growth of in advertising and other forms of marketing ...Evaluate Nike’s decision to move away from the use of traditional mass-media advertising and focus more of its marketing budget on digital media. Do you agree with this decision or do you think Nike should be allocating ...Discuss the strategy of market segmentation, and some of the reasons marketers are employing such techniques. Are there any ethical issues involved in the strategy?Discuss the role of media specialist companies. Why are marketers likely to use a media specialist company to handle their media buying and planning versus the media department of an agency? OLUTION Media specialist ...Describe how personal selling has become more involved with the use of other media in the IMC program. Explain how successful sales persons will use these media to their advantage.
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