Explain what lifestyle means. What is the significance of family life cycle and lifestyle in understanding consumer
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Lifestyle is a pattern of living that determines how people choose ...View the full answer
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Akshay Singla
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1. bachelor of technology in mechanical engineering from indian institute of technology (iit)
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Related Book For 
Marketing Real People, Real Choices
ISBN: 978-0132913171
4th Canadian Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
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