Explain which position do you agree? Advertising determines Canadian consumers' tastes and values and is responsible for

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Explain which position do you agree? "Advertising determines Canadian consumers' tastes and values and is responsible for creating a materialistic society" or "Advertising is a reflection of society and mirrors it tastes and values"
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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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