Explain which position do you agree? Advertising determines Canadian consumers' tastes and values and is responsible for
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This question presents the classic dilemma of whether advertising is responsible for creating materi...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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