Explain why a company might want to do focus group interviews rather than individual interviews with the same people.
Answer to relevant QuestionsDistinguish between qualitative and quantitative approaches to research—and give some of the key advantages and limitations of each approach. A marketing manager is considering opportunities to export her firm’s current consumer products to several different countries. She is interested in getting secondary data that will help her narrow down choices to ...With so much secondary information now available free or at low cost over the Internet, why would a firm ever want to spend the money to do primary research? How would the marketing mix for a staple convenience product differ from the one for a homogeneous shopping product? How would the mix for a specialty product differ from the mix for a heterogeneous shopping product? Use ...For the kinds of business products described in this chapter, complete the following table (use one or a few wellchosen words). 1. Kind of distribution facility(ies) needed and functions they will provide. 2. Caliber of ...
Post your question