Explain why a just-in-time delivery system would require a supplier to pay attention to quality control. Give an example to illustrate your points.
Answer to relevant QuestionsDiscuss the problems a supplier might encounter in using a just-in-time delivery system with a customer in a foreign country. How do you think a retailer of Maytag washing machines would react if Maytag set up a website, sold direct to consumers, and shipped direct from its distribution center? Explain your thinking. Discuss a few changes in the market environment that you think help to explain why telephone, mail-order, and Internet retailing have been growing so rapidly. Explain how an understanding of the adoption process would help you develop a promotion blend for digital tape recorders, a new consumer electronics product that produces high-quality recordings. Explain why you might change ...With direct-response promotion, customers provide feedback to marketing communications. How can a marketing manager use this feedback to improve the effectiveness of the overall promotion blend?
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