Explain why a large firm such as General Mills might use national account selling to strengthen its

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Explain why a large firm such as General Mills might use national account selling to strengthen its relationship with a chain of supermarkets in the Midwest.

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 06:23 AM

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Explain why a large firm such as General Mills might use national account selling to strengthen its

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They should understand that the commitment demonstrated by ...View the full answer

Contemporary Marketing

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