Explain why a market-directed macro-marketing system encourages innovation. Give an example.
Answer to relevant QuestionsDefine the marketing concept in your own words, and then explain why the notion of profit is usually included in this definition. Give an example of a recent purchase you made where the purchase wasn’t just a single transaction but rather part of an ongoing relationship with the seller. Discuss what the seller has done (or could do better) to ...Explain why a small producer might want a marketing research firm to take over some of its information gathering activities. Marko, Inc.’s managers are comparing the profitability of a target marketing strategy with a mass marketing “strategy.” The spreadsheet gives information about both approaches. The mass marketing strategy is aiming at ...In your own words, explain several reasons why a marketing manager should consider international markets when evaluating possible opportunities.
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