Explain why a mission statement should not include monetary amounts, numbers, percentages, ratios, goals, or objectives.
Answer to relevant QuestionsDiscuss the meaning of the following statement: “Good mission statements identify the utility of a firm’s products to its customers.” Explain why a mission statement should not include strategies and objectives. How often do you feel a firm’s vision and mission statement should be changed? Should firms take stances on contentious social issues? Discuss. Distinguish between market commonality and resource similarity. Apply these concepts to two rival firms that you are familiar with.
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