Explain why different metrics may be more useful to marketers in determining the effectiveness of their advertising

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Explain why different metrics may be more useful to marketers in determining the effectiveness of their advertising at different times. Give examples of which metrics may be useful as consumers go through the purchase decision process.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:44 AM

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Explain why different metrics may be more useful to marketers in determining the effectiveness of their advertising

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Chapter 7 discussed advertisers use of consumer funnels to understand the consumer decision making p...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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