Explain why firms may not have a need for marketing research.
Answer to relevant QuestionsExplain why research objectives differ from the definition of the problem. Explain the two types of validity in experimentation and also explain why different types of experiments are better suited for addressing one type of validity versus another. Provide an example of exploratory research. Describe five ways in which companies may use a database. Describe some areas in which packaged information may be applied.
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