Explain why individual brands may not follow the product life-cycle pattern. Give an example of a new

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Explain why individual brands may not follow the product life-cycle pattern. Give an example of a new brand that is not entering the life cycle at the market introduction stage.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:33 AM

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Explain why individual brands may not follow the product life-cycle pattern. Give an example of a new

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A firm might introduce an individual product that is new for that firm at any stage of the overall p...View the full answer

Essentials of Marketing

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