Explain why information such as that contained in IBISWorld Industry Reports would be beneficial to you for an upcoming interview.
Answer to relevant QuestionsWhat is meant by packaged information? Take a look at Figure 5.1, which is an example of the use of census data. If you had only these data to review, which type of business do you think would be better suited to the market area represented by these data: a child ...Should the marketing manager client be a focus group moderator? Why or why not? What is ethnographic research? Discuss how a marketing researcher could get into an ethically sensitive situation using the technique. Describe what a focus group company facility looks like and how a focus group would take place in one.
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