Explain why it is so difficult to directly measure the impact of advertising on sales. What factors

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Explain why it is so difficult to directly measure the impact of advertising on sales. What factors may inhibit this determination?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:41 AM

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Explain why it is so difficult to directly measure the impact of advertising on sales. What factors

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Advertising and Promotion An Integrated Marketing Communications Perspective

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