Explain why market research does not have to be expensive and sophisticated to be valuable.

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Essentials of Entrepreneurship and Small Business Management

ISBN: 978-0133849622

8th edition

Authors: Norman M. Scarborough, Jeffrey R. Cornwall

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Question Posted: May 08, 2015 07:37 AM

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Does market research have to be expensive and sophisticated to be valuable? Explain.
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Explain why market research does not have to be expensive and sophisticated to be valuable.

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For most business owners information is often floating around It is a matter of collecting and organ...View the full answer

Essentials of Entrepreneurship and Small Business Management

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