Explain why marketing must be evaluated at two levels. What criteria should be used to evaluate each level of marketing? Defend your answer. Explain why your criteria are better than alternative criteria.
Answer to relevant QuestionsExplain why a market-directed macro-marketing system encourages innovation. Give an example. If a producer creates a really revolutionary new product and consumers can learn about it and purchase it at a website, is any additional marketing effort really necessary? Explain your thinking. Evaluate the text’s statement, “A marketing strategy sets the details of implementation.” Should marketing managers or business managers in general, refrain from producing profitable products that some target customers want but that may not be in their long-run best interest? Should firms be expected to produce ...Should the objective of our economy be maximum efficiency? If your answer is yes, efficiency in what? If not, what should the objective be?
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