Famous Albert prides himself on being the Cookie King of the West. Small, freshly baked cookies are

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Famous Albert prides himself on being the Cookie King of the West. Small, freshly baked cookies are the specialty of his shop. Famous Albert has asked for help to determine the number of cookies he should make each day. From an analysis of past demand, he esti-mates demand for cookies as

DemandProbability of demand

1800(dozen) ......0.05

2000..........0.10

2200...........0.20

2400...........0.30

2600...........0.20

2800...........0.10

3000...........0.05

Each dozen sells for $ 0.69 and costs $ 0.49, which includes handling and transportations. Cookies that are not sold at the end of the day are reduced to $ 0.29 and sold the following day as day- old merchandise.

a. Construct a table showing the profits or losses for each possible quantity.

b. What is the optimal number of cookies to make? c. Solve this problem by using marginal analysis.


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Operations and Supply Chain Management

ISBN: 978-0078024023

14th edition

Authors: F. Robert Jacobs, Richard Chase

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