fElm Furniture Company, a medium-sized, publicly traded manufacturer of wood-based office and home furniture systems, has agreed that its major goal should be to “Become recognized as a value and social leader in the wood furniture industry.” Consistent with this macro goal, Elm Furniture has identified the following specific objectives:
• Become recognized as a leader in the use and application of environmentally responsible practices and systems.
• Achieve sales growth averaging 5 percent more that of the industry average.
• Keep stock price stable relative to that of the industry average.
• Reduce price and waste at all levels of the firm.
• Be recognized as a design leader.