Figure 2.27 presents the ratings given by 406 randomly selected individuals of six fast food restaurants on the basis of taste, convenience, familiarity, and price. The data were collected by researchers at The Ohio State University in the early 1990s. Here, 1 is the best rating and 6 the worst. In addition, each individual ranked the restaurants from 1 through 6 on the basis of overall preference. Interpret the Excel scatter plot, and construct and interpret other relevant scatter plots.
In Figure 2.27
In Figure 2.27
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