Figure discusses the advantages and disadvantages of media. Describe any factors that may be taking place that might change the disadvantages or advantages of various media.
Answer to relevant QuestionsSome media claim that advertisers should focus more attention to Readers per Dollar than CPM as a relative cost figure. Explain why they feel this way, and discuss some of the advantages and disadvantages with the use of ...Discuss the advantages and limitations of television as an advertising medium and how these factors affect its use by both major advertisers as well as smaller local companies.What is a commercial rating and how does this measure differ from a program rating? Discuss why advertisers and media planners prefer commercial ratings rather than program ratings.What are the major challenges facing the newspaper industry and the use of newspapers as an advertising medium. How can newspapers respond to these challenges?Digital out-of-home media have been experiencing rapid growth. Give examples of some of these new media forms and why they have an advantage over existing traditional out of home media.
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