Find a celebrity who is currently appearing in an ad for a particular company or brand and

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Find a celebrity who is currently appearing in an ad for a particular company or brand and use McCracken’s meaning transfer model (shown in Figure 6-4) to analyze the use of this individual as a spokesperson.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:41 AM

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Find a celebrity who is currently appearing in an ad for a particular company or brand and

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McCrackens meaning transfer model provides a very interesting perspective on celebrity endorsements ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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