Find a consumption-based group or subculture that uses the Internet as one means of communication. What can

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Find a consumption-based group or subculture that uses the Internet as one means of communication. What can you learn about this group by monitoring the Internet?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 03:58 AM

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Find a consumption-based group or subculture that uses the Internet as one means of communication. What can

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As referenced in the text a great example is the Jeep Jamboree web site at wwwjeepjamboreeusac...View the full answer

Consumer Behavior Building Marketing Strategy

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