Find a magazine ad that you think does a particularly good job of communicating to the target audience. Would the ad communicate well to an audience in another country? Explain your thinking.
Answer to relevant QuestionsDiscuss the future of smaller advertising agencies now that many of the largest are merging to form mega-agencies. How would your local newspaper be affected if local supermarkets switched their weekly advertising and instead used a service that delivered weekly freestanding ads directly to each home? List several media that might be effective for reaching consumers in a developing nation with low per capita income and a high level of illiteracy. Briefly discuss the limitations and advantages of each medium you suggest. What type of geographic pricing policy is most appropriate for the following products (specify any assumptions necessary to obtain a definite answer): (a) A chemical byproduct, (b) Nationally advertised candy bars, (c) ...Distinguish between one-price and flexible-price policies. Which is most appropriate for a hardware store? Why?
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