Find an example of an ad or campaign that you think reflects one of the approaches used to develop a major selling idea such as unique selling proposition, brand image, inherent drama, or positioning. Discuss how the major selling idea is used in this ad or campaign.
Answer to relevant QuestionsDigital and Social Media Perspective 8-1 discusses how the Wieden + Kennedy agency has created an effective advertising campaign for Old Spice Hair and Body Wash with popular ads such as the “The man your man could smell ...IMC Perspective 8-2 discusses how Siemens developed the “Answers” campaign to increase awareness of the company and create a stronger brand identity. Evaluate the big idea used for the “Answers” campaign and discuss ...Discuss some of the reasons why emotion-based advertising appeals are effective. Find an example of a company or brand that is using an advertising campaign based on emotional appeals and analyze its effectiveness.Discuss the differences between CDI and BDI. When would an advertiser use these indexes?Discuss how companies that advertise on the Super Bowl are using it as an integrated marketing opportunity and leveraging their involvement with the game. Evaluate the pros and cons of releasing a Super Bowl ad prior to the ...
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