Find recent examples of news articles from the most recent week involving the use of marketing research in making decisions about each element of the marketing mix. The Wall Street Journal is a good source for such stories.
Answer to relevant QuestionsApple, Facebook, Coca-Cola, Microsoft, Wal-Mart, Pfizer, Google. Given the introduction to marketing research presented here, rank the companies based on how important you believe marketing research is to each’s success. ...Read a recent news article from The Wall Street Journal or other key source that deals with a new-product introduction. Would you think it would be better for that firm to do research in-house or to use an outside agency? ...Where could a researcher working for the U.S. Marine Corps (http://www.marines.com/home) find information that would identify the most productive areas of the U.S. in which to recruit? What would you recommend? Define the term survey “break-off.” Go to the U. S. Census Bureau’s home page at http://www.census.gov, click on quick facts. You can find profiles of every state from this website. Suppose a representative sample of the state of Louisiana is used to ...
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