Fisher-Price Company, long known as a manufacturer of childrens toys, has introduced a line of clothing for

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Fisher-Price Company, long known as a manufacturer of children’s toys, has introduced a line of clothing for children. Outline a promotional plan to get this product introduced in the marketplace.

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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