Question: Following are the ratings and number of ad insertions on
Following are the ratings and number of ad insertions on five cable TV programs designated as C1 through C5: C1 (rating = 7; insertions = 6); C2 (rating = 4; insertions = 12); C3 (rating = 3; insertions = 20); C4 (rating = 5; insertions = 10); C5 (rating = 6; insertions = 15). How many GRPs would be obtained from this cable TV advertising schedule?
Answer to relevant QuestionsAssume that in Canada there are 14 million TV households. A popular TV program, Hockey Night in Canada, aired at 6 p.m. and had a rating of 5.7 and a 10 share. At the 6 p.m. airtime, how many TV sets were tuned into this or ...With reference to the three-exposure hypothesis, explain the difference between three exposures to an advertising message versus three exposures to an advertising vehicle. In the context of the discussion of single-source data, explain the difference between weight tests and copy tests. Illustrate your understanding of the difference between these two types of tests by designing a hypothetical ...If you were an account executive in an advertising agency, what would you tell clients to convince them to use (or not to use) the GfK MRI Starch Ad Readership Studies? From your perspective, discuss how pay-for-performance programs, or scan-downs, would, if widely implemented, virtually eliminate forward buying and diverting.
Post your question