Following the approach indicated in Figure, identify a new issue category not listed in Figure. Identify several examples of “crises” that have occurred in recent years under each issue category.

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Issue Categories and Specific Crises Within Categories Issue Categories Food, Beverage, & Products Health-Related Issues Corporate Fraud and Ethics Taco Bell: Outbreak of E. coli closedAvian Flu: A possible bird flu pan Hewlett-Packard: Boardroom infor wide (2006) demic has created a crisis environ mation was leaked, causing a gov- Coke and Pepsi: Allegations that sort ment for many businesses, including ernance osis (2006) drinks in India contained pestidde mask makers who are facing short Hyundais CEO arested and jailed for residue (2004-2007 Coke's Dasani bottled water: High Banned dietary supplements anBoeing: Loses CEo and top-level levels of bromate led to recall in tenedione and ephedra by FDA: Crisis executive to ethics scandals (2004 Great Britain (2004) Mad Cow Disease crisis: Outbreaks in Europe and Canada have created Tobacco companies: Dangerous prod books partnerships, aggressive ac crises in sales and sa fety for meat ucts and advertising. Allegations of counting, and allegations of fraud industry (2001-2004) Firestone and Ford: Tire tread sepa ration outbreak (2001-2002) Food Lion: Supemarket chainc plants alleged to lead to serious cused by ABC-TV's Prime Time Live of health problems (1994 selling spoiled meat (1992) Safeway Stores: Deli closed when ) health authorities aleged salmonella A.H. Robins: Dalkon Shield sales Tyco: CEO Kozlowski and CFO Swaitz n sausages (1997 Sandhurst Farms: Orange juice re called due to daim of metal frag spontaneous abortions (1982-1984). 2004) ments found in bottle (1996) supplies (2006-2007). bribery and slushfund charges (2006) for dozens of pharmaceutical and vita min firms (2004). 2005 Enron: Scandal began with off-the addictions and death by cancer and bankruptcy (2001-2004) 1990s-2004 WorldCom: CEO Bernard Ebbers Dow Coming: Silicone breast im- charged with massive accounting fraud (2003-2004) Arthur Andersen: Implticated in En Johnson & Johnson: Cyanide- ron scandal, resulting in eventual tampering Tylenol poisonings (1982) dissolution of firm (2002 suspended when linked to pelvic charged with comupt practices, loot inflammatory diseases resulting in ing company, and tax evasion (2003 Procter & Gamble: Rely tampons Martha Stewart: Charged with secu recalled when associated with toxic rities fraud, perjury, and obstruction shock syndrome (1980) of justice (2003-2004). HealthSouth: Founder and CEO Scrushy indicted on charges he cooked the books while the board stood by (2003).