For each of the following five product categories—groceries, automobiles, vacations, furniture, and appliances—describe the ways in which you believe having children or not affects a married couple’s choices.
Answer to relevant QuestionsIn identifying and targeting newly divorced couples, do you think marketers are exploiting these couples’ situations? Are there instances where you think marketers may actually be helpful to them? Support your answer with ...Select three competing clothing stores in your area and conduct a store image study for them. Ask a group of consumers to rate each store on a set of attributes and plot these ratings on the same graph. Based on your ...Identify a set of avoidance groups for your peers. Can you identify any consumption decisions that are made with these groups in mind? What is a subculture? What is the difference between a high-context and a low-context culture? What is an example of this difference?
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