For each of the following research projects, list three variables for stratification of the sample.
a. A nationwide study of motels and hotels is being conducted. An attempt will be made to determine the extent of the availability of online links for customers. A sample of motels and hotels will be taken.
b. A consumer panel is to be formed by sampling people in Michigan. Members of the panel will be interviewed periodically in an effort to understand current consumer attitudes and behaviors.
c. A large soft drink company wants to study the characteristics of its U.S. bottlers, but the company does not want to conduct a census.
d. The business research bureau of a large university is conducting a project in which the bureau will sample paper-manufacturing companies.

  • CreatedFebruary 19, 2015
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