For each of the following scenarios, indicate whether qualitative or quantitative research is more appropriate. Also recommend a specific technique for each and justify your answer.
a. A manufacturer of herbal teas wants to know how often and for what purposes consumers use herbal tea products.
b. A political campaign manager wants to identify ways of sharply increasing the amount of contributions from the population.
c. An amusement park is nearing the final stages of designing two new rides. It wants to measure the reactions of the public and their potential enthusiasm for the new rides.
d. A company that manufactures potato chips has two alternative package designs for the product and wants to determine which design will yield higher sales.