For each of the international advertising objectives displayed in Figure 13.8, explain how each of the traditional
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a Create brand and product awareness i Traditional Advertising Appeals 1 Television brandproduct awareness can be created by product placement in shows and by showing commercials 2 Radio commercials c...View the full answer
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Related Book For 
International Marketing
ISBN: 978-1452226354
1st edition
Authors: Daniel W. Baack, Eric G. Harris, Donald Baack
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