Question: For many years advertisements for Listerine Antiseptic Mouthwash had impliedly
For many years, advertisements for Listerine Antiseptic Mouthwash had impliedly claimed that Listerine was beneficial in the treatment of colds, cold symptoms, and sore throats. An FTC adjudicative proceeding concluded that these claims were false. Thus, the FTC ordered Warner-Lambert Company, the manufacturer of Listerine, to include the following statement in future Listerine advertisements: "Contrary to prior advertising, Listerine will not help prevent colds or sore throats or lessen their severity." Warner-Lambert argued that this order was invalid because it went beyond a command to simply cease and desist from illegal behavior. Was Warner- Lambert correct?
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