For the brand you selected in Question 5, indicate the kinds of information needed for a complete product–market analysis. Also suggest sources for obtaining each type of information.
Answer to relevant QuestionsSelect an industry and describe its characteristics, participants, and structure. Explore several of the following web sites: www.adquest.com www.autosite.com www.sidewalk.com www.monster.com www.realtor.com How does the information available from these sites affect our traditional concept of market ...Why may it become necessary for companies to change their market segmentation identification over time? How should CRM be defined to provide a complete strategy perspective? In what ways can perceptions of poor ethical standards inhibit a company’s ability to build customer relationships and compete effectively?
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