For the following decisions, indicate whether they are examples of a bottom-up analysis or a top-down analysis:
a. Replacing the printing press at a newspaper
b. A newspaper’s decision to sell all its print services and move into on-line data services
c. A pharmaceutical company’s research investment in developing a cholesterol drug
d. A car company’s research investment in developing a cholesterol drug
e. Your decision to take an English literature elective rather than sociology elective this semester
f. Your decision to do a degree in business rather than medicine