For the following firms, find the return on equity using the three components of the DuPont identity: operating efficiency, as measured by the profit margin (net income/sales); asset management efficiency, as measured by asset turnover (sales/total assets); and financial leverage, as measured by the equity multiplier (total assets/total equity).

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Financial Information ($ in millions, 2013) Company Sales Net Income Total Assets Liabilities PepsiCo $6,740 $77,487 $53,199 $6,415 Coca-Cola $90,055 $56,882 $8,584 $46,854 $5,856 $36,626 $20,617 $28,106 McDonald's