Question: For the marketing example in this chapter if the budget

For the marketing example in this chapter, if the budget is increased by $20,000, how much will audience exposures be increased?
If Biggs Department Store wanted the same total number of people exposed to each of the three types of advertisements, how should the linear programming model be reformulated? What would be the new solution for this reformulated model?


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  • CreatedJuly 17, 2014
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