For Triple 4 Advertising Ltd., presented in the opening case, list two possible measures for each of

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For Triple 4 Advertising Ltd., presented in the opening case, list two possible measures for each of the four balanced scorecard perspectives.
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Cost Management Measuring Monitoring And Motivating Performance

ISBN: 9781118168875

2nd Canadian Edition

Authors: Leslie G. Eldenburg, Susan Wolcott, Liang Hsuan Chen, Gail Cook

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