For years, the Abercrombie & Fitch clothing stores received free advertising by placing the company logo prominently

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For years, the Abercrombie & Fitch clothing stores received free advertising by placing the company logo prominently on the shirts, hoodies, and other clothing they sell. A news story indicated that in 2015, Abercrombie intended to remove its logos from its clothing. Why would Abercrombie give up free advertising by removing the logos?
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Economics

ISBN: 978-0134106243

6th edition

Authors: R. Glenn Hubbard

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