Ford and Torok (2008) found that motivational signs were effective in increasing physical activity on a college campus. Signs such as "Step up to a healthier lifestyle" and "An average person burns 10 calories a minute walking up the stairs" were posted by the elevators and stairs in a college building. Students and faculty increased their use of the stairs during times that the signs were posted compared to times when there were no signs.

a. Identify the independent and dependent variables for this study.

b. What scale of measurement is used for the independent variable?