Frequent flyer programs are targeted more toward business travelers (who do not pay for their own tickets)

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Frequent flyer programs are targeted more toward business travelers (who do not pay for their own tickets) than leisure travelers (who do). Explain their effect on each type of traveler. Why is there a difference?

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Managerial Economics A Problem Solving Approach

ISBN: 978-1133951483

3rd edition

Authors: Luke M. Froeb, Brian T. McCann, Mikhael Shor, Michael R. War

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Question Posted: Feb 13, 2014 09:48 AM

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Frequent flyer programs are targeted more toward business travelers (who do not pay for their own tickets)

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A leisure traveler must weigh the benefits of flying on a prefe...View the full answer

Managerial Economics A Problem Solving Approach

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