Friendship is a national manufacturer and distributor of greeting cards. The company has recently begun distributing a
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Should the communication or the observation method be used in this situation? Justify your choice.
Problems 3 and 4 could be assigned to pairs of students, with one student answering Problem 3 and the other answering Problem 4. The students could then compare their results and discuss the advantages and disadvantages of structure in observational research.
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Related Book For
Basic Marketing Research
ISBN: 978-1133188544
8th edition
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
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