Frito-Lay, the multi-billion-dollar snack food giant, requires vast amounts of water, electricity, natural gas, and fuel to produce its 41 well-known brands. In keeping with growing environmental concerns, Frito-Lay has initiated ambitious plans to produce environmentally friendly snacks. But even environmentally friendly snacks required resources. Recognizing the environmental impact, the firm is an aggressive “green manufacture,” with major initiatives in resource reduction and sustainability.

Discussion Questions
1. Using resources, regulation, and reputation as a basis, what are the sources of pressure on firms such as Frito-Lay to reduce their environmental footprint?
2. Identify the specific techniques that Frito-Lay is using to become a “green manufacturer.”
3. Select another company and compare its green policies to those of Frito-Lay.