From an ethics standpoint, discuss Chipotle's focus on sourcing non-GMO food products versus attention to food safety.

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From an ethics standpoint, discuss Chipotle's focus on sourcing non-GMO food products versus attention to food safety. The company's oversights in food safety resulted in numerous customers becoming ill (E. coli, norovirus, and salmonella). Discuss the challenges Chipotle faces in overcoming the negative image that resulted?
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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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