From the information given, rank the customers in terms of their lifetime value. Use a discount rate

Question:

From the information given, rank the customers in terms of their lifetime value.

Use a discount rate of 6 percent and treat the average annual sales figures as annuities. Should any of these customers befired?

Discount Rate
Depending upon the context, the discount rate has two different definitions and usages. First, the discount rate refers to the interest rate charged to the commercial banks and other financial institutions for the loans they take from the Federal...