From the standpoint of customer demand, can virtual channel structure usually replace physical channel structure? Explain.
Answer to relevant QuestionsBased on the survey data discussed in this chapter, what have been some key developments and trends in electronic marketing channels as they have affected consumers? One of the potentially powerful advantages of m-commerce is the ability of sellers to target of fers to consumers when they are in close proximity to the seller. This is made possible based on smart phone technology that ...Discuss the rationale for franchising from the franchisor’s and franchisee’s point of view. Franchise channels are just a particular type of marketing channel. Discuss this statement. Discuss the problem of standardizing services as it relates to channel design and management.
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