From the standpoint of customer demand, can virtual channel structure usually replace physical channel structure? Explain.

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:56 AM

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From the standpoint of customer demand, can virtual channel structure usually replace physical channel structure? Explain.

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That depends Virtual channel structure may be appealing to significant segments of consumers who ...View the full answer

Marketing Channels

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