From what you have read in this chapter, how are interactive media defined? How do these media

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From what you have read in this chapter, how are interactive media defined? How do these media differ from traditional advertising media?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:33 AM

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From what you have read in this chapter, how are interactive media defined? How do these media

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Interactive media refers to communication systems that permit twoway ...View the full answer

Advertising & IMC Principles & Practice

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