Ganado Germany is now competing in a number of international (export) markets, growth markets, in which most of its competitors are foreign. Now how would you expect Ganado Germany's operating exposure to respond to the depreciation of the euro?

Ganado Germany would most likely try to profit from its now weak-currency home country (Germany), and would try and increase sales volumes dramatically in a growth market by keeping the price in euros the same. The result is something like case 2 in the chapter discussion, where volume could jump dramatically (thinking positive).