Gannett Co., Inc., publisher of USA Today, reported the following revenue data (in $000s) in its 2011 annual report.

Required
Prepare a trend analysis of Gannett's revenue sources, rounding your answers to one decimal place. Comment on any significant trends youidentify.

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Net operating revenues 2011 2010 2009 2008 2007 Publishing advertising $2,511,025 $2,710,524 $2,888,034 $4,040,890 $4,813,785 Publishing circulation 1,063,890 1,086,702 1,144,539 1,196,745 1,232,835 Digital Broadcasting All other 686,471 18,259 586,174 281,378 70,347 722,410 769,580 631,085 772,533 789,297 256,193 253,613 259,771 348,136 387,131