Question: General Mills makes Nature Valley granola bars Cheerios cereal Yoplait

General Mills makes Nature Valley granola bars, Cheerios cereal, Yoplait yogurt, Häagen-Dazs ice cream, and many other food products. Suppose the product manager of a new General Mills cereal has determined that the appropriate wholesale price for a carton of the cereal is $48. Fixed costs of the production and marketing of the cereal are $19 million.
1. The product manager estimates that she can sell 800,000 cartons at the $48 price. What is the largest variable cost per carton that General Mills can pay and still achieve a profit of $1 million?
2. Suppose the variable cost is $25 per carton. What profit (or loss) would General Mills expect?

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  • CreatedNovember 19, 2014
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