General Wireless has just completed market research on a new smart phone. This new phone is lighter

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General Wireless has just completed market research on a new smart phone. This new phone is lighter and smaller, though more feature rich, than its existing product. New product sales are estimated at 1,000,000 units per year with a contribution margin of $40. However, if General Wireless introduces its new product, sales of its existing smart phone will fall from 600,000 to 250,000 units per year. Its existing product has a contribution margin of $30.
The market research on the new phone was $350,000. General Wireless will retool one of its existing manufacturing facilities to produce the new model. The one-time retooling cost is $3,700,000. There will also be $80,000 in retraining costs incurred for workers who lost their jobs manufacturing the existing product. The new facility is expected to increase fixed cash costs of $150,000 per year. Research and development on the new phone took 2 years at a cost of $1,900,000. The R&D group also paid an external company for use of their advanced testing facilities at a further cost of $100,000.
General Wireless has also spent $90,000 in the design of a new corporate headquarters. Building the headquarters will cost $4,000,000.
For capital budgeting purposes, calculate the project's:
a. Initial cost
b. Annual cash flows before tax
Contribution Margin
Contribution margin is an important element of cost volume profit analysis that managers carry out to assess the maximum number of units that are required to be at the breakeven point. Contribution margin is the profit before fixed cost and taxes...
Capital Budgeting
Capital budgeting is a practice or method of analyzing investment decisions in capital expenditure, which is incurred at a point of time but benefits are yielded in future usually after one year or more, and incurred to obtain or improve the...
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Related Book For  book-img-for-question

Financial Management Theory and Practice

ISBN: 978-0176517304

2nd Canadian edition

Authors: Eugene Brigham, Michael Ehrhardt, Jerome Gessaroli, Richard Nason

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